Carlsberg

To promote Carlsberg 0,0% in the largest beer country in the world, we sponsored the second biggest sport of Belgium. 

In tennis, the number 0 is called ‘love’.

We turned the original Carlsberg 0.0% design into a special edition: Carlsberg love.love%

Over 50 different tennis clubs received banners and are now serving Carlsberg love.love% with matching coasters.